| Ivy Ho is the Managing Director and Producer of Irresistible Films. She is in charge of developing and managing film projects and overseeing the operation of the company. Before joining Irresistible, Ms. Ho was the Head of Marketing at Emperor Motion Pictures, and participated in the marketing campaigns for Emperor's Hong Kong releases of a slate of films which included The Message, Little Big Soldier, Shaolin, Stool Pigeon and Let the Bullets Fly.
Ms. Ho previously worked at the Hong Kong Trade Development Council and the Hong Kong International Film Festival Society. The latter was where she launched and served as Deputy Director of two international film events: the Asian Film Awards and the Hong Kong-Asia Film Financing Forum (HAF).
Prior to this, Ms. Ho was an Assistant Vice President at PCC Skyhorse, a subsidiary of PCCW Limited, where she produced and distributed numerous web dramas, micro films, music dramas and special programmes. During her tenure at PCC Skyhorse, Ms. Ho worked with a new generation of filmmaking talents such as Wing Shya, Jan Lamb, Vincci Cheuk, and Stephen Fung.
Ms. Ho holds a Bachelor of Fine Arts degree from the Film and Television Department of New York University. (from http://www.irresistiblefilms.com.hk)
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